Balm DotWorld: Mall of America
Glossier’s Balm DotWorld is stopping in its third city at Mall of America in Bloomington, Minnesota to celebrate the launch of their Black Cherry Collection! The 360-degree Balm DotWorld mobile unit has been transformed to offer a fully immersive Black Cherry brand activation by meeting their community where they are (in true Glossier fashion). Guests will experience the playful universe of Balm Dotcom through interactive touchpoints like keychain personalization and a photobooth. Additionally, they’ll engage with brand ambassadors, receive samples, and have the opportunity to purchase their favorite balms and Black Cherry Collection products, all within a self-guided format.
Event Links
Website: https://go.evvnt.com/2842658-0
