Two of sport's most iconic figures are coming to Wynwood. Hard Rock Bet is bringing together Michael Irvin, Pro Football Hall of Famer and three-time Super Bowl Champion, and Carlos "El Pibe" Valderrama, legendary former captain of the Colombian National Team and one of the most recognizable soccer players in history, for a one-day venue takeover of La Sandwicherie — transforming the beloved Miami landmark into the Hard Rock Bet Super Sub Shop. The two legends will take over the counter and hand out free World Cup-inspired sandwiches to fans from 12:00–6:00 p.m. on Wednesday, June 24.
The activation coincides with Hard Rock Bet's "Super Sub" promotion and celebrates Miami's standing as one of the premier host cities of the World Cup.
WHAT:
Hard Rock Bet Super Sub Shop — a free, one-day World Cup fan activation featuring:
- Michael Irvin and Carlos “El Pibe” Valderrama greeting fans and passing out Super Subs
- FREE limited-edition, World Cup-inspired specialty sandwiches
- DJ, party bus, and giveaways including Hard Rock Bet merchandise
WHEN:
Wednesday, June 24, 2026
12:00–6:00 p.m.
- 12:00 p.m. Event begins; free Super Sub distribution starts, Carlos "El Pibe" Valderrama begins serving subs
- 12:30 p.m. Carlos "El Pibe" Valderrama available to media
- 2:00 p.m. Michael Irvin begins serving subs
- 2:45 p.m. Michael Irvin available to media
- 6:00 p.m. Event concludes
WHERE:
La Sandwicherie Wynwood
169 NW 23rd Street, Unit 102
Miami, FL 33127
*street parking available
WHO:
- Michael Irvin — Pro Football Hall of Famer, three-time Super Bowl Champion, Dallas Cowboys legend
- Carlos "El Pibe" Valderrama — Colombian National Team icon, one of the most recognizable figures in the history of international soccer
