Taku Sando Brings Bold Flavor to Toyota’s Konbini-Inspired Activation; Eddie Haung’s Baohaus Served Up Squid Ink Bao Buns at Larger-Than-Life adidas Activation; Fans Can Explore Emerging Food Brands at Cash App and Square’s “The Pantry” Footprint; Häagen-Dazs Invites Fans to Slow Down and Savor and More!
Family Style Food Festival is heading back to New York. After a huge run in LA, the festival lands at Pier 36 on July 11 for a full day of food, fashion, and community — landing right in the middle of a summer when the world's biggest football tournament has everyone at the table.
WHAT: Family Style Food Festival returns to New York on July 11, 2026, following a blockbuster inaugural debut in 2025. Taking over Pier 36 from 12:00 PM to 8:00 PM, the festival unites more than 30 restaurants and 30+ brand collaborations for a one-day celebration where food and fashion collide.
The festival blends food and streetwear through exclusive menu items from the city’s hottest restaurants with some of the biggest names in streetwear. Highlights include:
TAKU SANDO AND VANDYTHEPINK'S LIMITED-EDITION MERCH HEADLINE TOYOTA'S KONBINI-INSPIRED ACTIVATION
Toyota reimagines the convenience store as an immersive hub this year, inspired by the global virality of Japanese konbinis. The footprint blends limited-edition merch drops, collectibles, and interactive moments with pop-culture fandom, including VandyThePink-designed jerseys, available only at the event. Attendees can explore the custom-wrapped 2026 Toyota Corolla Cross HEV, unlock Gashapon prizes through the "Falling Konbini" in-vehicle game, personalize Daruma dolls with a live calligrapher on site, and grab sandos from Taku Sando.
TAKE YOUR SWEET TIME INSIDE THE HÄAGEN-DAZS LOUNGE AT FAMILY STYLE NY
Creating an extension of the Häagen-Dazs' ‘Take Your Sweet Time’ campaign, The Lounge turns taking your sweet time into the ultimate oasis. A larger-than-life sanctuary in collaboration with Champion invites guests to slow down, savor, and escape the chaos of Family Style with fan-favorite flavors including Strawberry and Dulce De Leche Mini Cups, Vanilla Milk Chocolate Almond Mini Bars, and Cherry Dark Chocolate Bars. The activation features a lounge space, a photo moment, a merch stand with the Häagen-Dazs | Champion collection, and an ice cream bar.
ADIDAS GOES LARGER THAN LIFE WITH "XLG WORLD,” SERVED WITH A SIDE OF SQUID INK BAO BUNS BY EDDIE HAUNG’S BAOHAUS
adidas and Complex bring their summer partnership exploring the power of proportion in modern style back for round two at Family Style New York, following the campaign's debut in LA. "XLG World" brings the latest blue colorway of the new adidas Adistar XLG 2.0 to life through an immersive experience built around the exaggerated proportions and styling possibilities that define the XLG silhouette. Step inside and everything gets bigger — oversized design elements, interactive games, surprise giveaways, and limited-edition merchandise. Food is very much part of the fun too, with curated bites served up in partnership with Eddie Haung’s Baohaus.
CASH APP AND SQUARE RETURN AS OFFICIAL FINANCE PARTNER, HOSTING "THE PANTRY" WITH LIMITED-EDITION MERCH
Cash App and Square are back as the official finance partner of Family Style, this year hosting The Pantry — a curated festival marketplace connecting guests directly with emerging small businesses and culturally relevant brands. Expect a mix of independent fashion and accessory labels alongside trending food concepts, all anchored by the Cash App lounge, a spot to recharge, discover something new, and connect throughout the day.
Cardholders and app users also get priority entry through a dedicated Fast Pass lane, plus limited-edition custom totes, sunglasses, hats, and visors. Cash App users get a 25% discount on VIP tickets and food and merch and have the chance to get up to $500 dropped in their CashApp account by visiting one of the Cash Bucks kiosks.
FANS GET A DOSE OF NEW YORK BASKETBALL CULTURE AT THE FOOT LOCKER ACTIVATION
The Foot Locker footprint includes a mural tribute by artist Steeve Verna to the players and playground legends who shaped New York's game, alongside a Foot Locker x Family Style merch including a t-shirt and tote designed by Barriers Worldwide. Guests can also launch off a dunk trampoline, take on a three-point shootout, grab a custom caricature, cool off with an icy, shop Foot Locker product, and post up in branded lawn chairs scattered throughout the space.
