ARIH Zone at Pioneer Court

Experience ARIH, a premium Korean-inspired lifestyle wellness brand created by BTS and inspired by the foods and flavors they rely on to fuel their bodies as performers. This free, interactive pop-up invites locals and BTS fans alike to embark on a guided “Summer Pulse Journey” featuring personalized product recommendations, sample ARIH’s Dual Biotic Sodas, Postbiotic Energy Drinks and Modern Noodles, and enjoy a premium mocktail bar. The experience will also feature interactive product discovery, photo opportunities, exclusive merchandise and giveaways, including a personalized “Vitality Pack.”

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