MINISO X CHIIKAWA ALL-NEW POP UP STORE AT TANGRAM MALL

Global lifestyle brand MINISO has collaborated with Chiikawa, one of the most popular character brands in Japan today, to spread new fun and joy to customers in the US. Chiikawa, born from a social media manga, and named for the main character meaning “something small and cute” has become a pop culture phenomenon across Japan and Asia. Known for its cute and comforting art style, the beloved Chiikawa along with friends Hachiware and Usagi are coming to an exclusive pop-up store in Flushing, Queens, New York, in August, 2024. Miniso’s first-ever short term pop-up in the country will debut at the Tangram Shopping Mall with Chiikawa August 9th through September 9th. A popular destination for young consumers in the heart of Flushing’s commercial district, the free-standing pop-up will allow customers to step into the adorable world of Chiikawa and purchase exclusive co-branded products. With an enchanting design, including a massive 3D figure on the roof, and featuring comic inspired images, the pop-up store will carry nearly 100 offerings, including cute plush toys, bags, stationery, and various lifestyle products, making it the most comprehensive collection of MINISO x Chiikawa merchandise in the U.S. Throughout the pop-up store’s run, MINISO will bring the Chiikawa experience to life by hosting a variety of entertaining interactive activities including a custom photo booth. Opening weekend, mascots will entertain customers and be available for photos. The Chiikawa pop-up will be MINISO’s first IP-themed short-term pop-up store in the US. The brand-new store format not only represents a groundbreaking approach to MINISO’s IP collaboration in the US market, but also seeks to deepen consumer connections and bring greater joy to the local community.

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