AI-Enabled Marketing in Practice: Who Decides, Who Owns, Who Acts
AI-Enabled Marketing in Practice: Who Decides, Who Owns, Who Acts
Too often, Marketing teams struggle to achieve their objectives because of lack of trust in data and a poor understanding of actionable insights.
Despite record investment in martech, most organizations are still operating with fragmented systems, inconsistent definitions, and attribution models that don't reflect reality. And now, with AI accelerating every workflow, the cost of unclear data and misaligned data definitions is compounding fast.
This event brings together customer data, marketing, and technology leaders and practitioners to address a critical question:
How do you turn your data and AI investments into measurable revenue outcomes?
What you'll gain at this event:
• A clear framework for treating data hygiene as revenue infrastructure
• Practical ways to move beyond outdated last-click attribution models
• Insight into how leading teams are applying AI for decisioning
• Real world perspectives on team structure, ownership, and execution
We’ll examine how modern marketing stacks function as portfolios and how leaders are creating clarity, governance, and measurable impact across them.
Who Should Attend:
This Executive Summit is designed for customer data and marketing leaders responsible for shaping how AI shows up across their organizations, including:
• Marketing technology, data, and digital strategy leaders
• Product, engineering, and analytics partners supporting customer systems
• Teams evaluating CDPs, data infrastructure, orchestration, and AI-enabled tools
It is especially valuable for organizations experiencing stack sprawl, unclear ownership, stalled initiatives, or internal resistance and looking for structured, practical ways to move from experimentation to impact.
Event Links
Tickets: https://go.evvnt.com/3623829-0
Booking: https://go.evvnt.com/3623829-2
